11/12/2022 0 Comments T logo design![]() ![]() Technological appeal - Increasing needs for online presence are the main reason companies are simplifying their logos. We’ve discussed how technology and markets decide trends, but what does it say about the current trend we are facing today, namely the minimal, flat, and mostly simple logo redesigns? From iOS 7 to Tropicana: Minimalist, simple, or flat graphic design style has been on the rise for nearly a decade now. So let’s talk about the elephant in the room (or logo if I may). The journey of Animal Planet’s logos, becoming simpler and simpler with each iteration. A redesign can be a new beginning a message towards consumers of what they can expect in the future. Logo redesigns rarely ever happen if a company doesn’t feel like it can benefit from it (they aren’t cheap after all,) even if they might cause backlash and resistance from their existing consumer base. ![]() Markets, whether corporate clients or target consumers are naturally the highest authority when it comes to design decisions. While technology can influence design decisions, the market (and to an extent, the consumers) are the main decision-makers. Technological limits are the opposite, like limited screen size or energy consumption, but also push designers to be creative in spite of the constraints given. Technological progress like better computer hardware and the adoption of software gives opportunities for designers to try new things that weren’t possible. Technology heavily influences design it both enables and limits it. While I’m not a graphic designer, I personally believe that logo and brand redesigns happen for 2 main driving factors: Technology and Markets. At first glance, it makes zero sense why a company would even consider it, and yet numerous do each every few years. Why fix so mething that isn’t broke, and why change a logo that is already beloved? It’s the question everybody asks whenever a new logo surface, considering logo redesigns aren’t cheap, costing millions of dollars and years of research. General Motors famously changed its iconic logo that has existed since 1964 as a commitment towards electric vehicles. ![]()
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